Articolo disponibile anche in: Italian
The 2017 edition of ProWein, the Dusseldorf fair, is one of the most important appointments for wine at an international level and the most important for Germany. It closes today, Tuesday, March 21.
Marco Remaschi, assessor for agriculture, is the ambassador for oenological production strictly “Made in Tuscany”.
“The promotion of Tuscany abroad is conﬁrmed by the commitment of the region,” says assessor Remaschi, “today more than ever. Our brand attracts buyers and insiders, conﬁrming quality wine as a real pull for all Tuscan agriculture/ food suited for export”.
The Tuscan region was present at the fair from March 19-21 with an important collective, organized in collaboration with almost all of the regional appellations and coordinated by AVITO (the association of Tuscan viticulturists).
Seven stands, for a combined aea of 767 square meters, were located in Pavilion 16 of the fair, and a total of 190 producers presented within the exhibition spaces of their own consortiums and associations.
All were under the representation of the Tuscan region which, in this occasion, also operated with a collaboration of PromoFirenze.
For the Consortiums, there are Chianti Classico, Chianti, Brunello di Montalcino, Vino Nobile di Montepulciano, Carmignano, Vernaccia di San Gimignano, Orcia, Morellino di Scansano, Montecucco, Vini di Maremma, Valdarno di Sopra and some producers of Grand Cru of Tuscany.
In other words, there is strength in numbers: “The 45 producers of Chianti Classico,“ explains the consortium, “have worked nonstop. Tuscany presents itself as united with seven stands and a total of 290 wineries in Pavilion 16. It is an appointment not to be missed on the international winemaking level, and the decision to exhibit in the same area was rewarding”.
ProWein is conﬁrming itself year after year as the most prestigious appointment on the calendar of fairs for the sector. Its numbers are important: in 2016 almost 6,300 producers from all over the world participated, almost a third from Italy, the most represented country within the event.
More than 55,000 visitors attended last year, all either operators in the ﬁeld or representatives of international media.