Articolo disponibile anche in: Italian

“Tuscany, endless Renaissance”.

This is the concept of the promotion campaign of the Tuscany Region, created by Toscana Promozione Turistica in collaboration with Fondazione Sistema Toscana as one of the actions to support the restart of tourism.

The campaign starts today with a video spot first released on digital channels and visible through website visittuscany.

The spot recalls the Oration De hominis dignitate with which Pico della Mirandola, in 1486, composed the Renaissance manifesto: “Great miracle is man …”.

They are read by Tuscan boys born in the 2000s, very young actors from the “Compagnia dei Ragazzi” of Pistoia.

The video represents the first of a series of actions which will be accompanied by the entire range of online or offline variations (billboards, newspapers, online media, magazines, web advertising, radio).