Articolo disponibile anche in: Italian
A flight over the Chianti area. A video of “poignant beauty”, especially at this time, in which all our countries are also emptied of human presence due to the Coronavirus.
The video was created by YouChianti, “a social project – they explain – which deals with the promotion of the Chianti area. Our mission, from the beginning (2016), is to promote our land, specialties, companies and everything what the territory lives on”.
“Tourism is obviously our target – tell us the founders Vieri Mantelli and Filippo Fedi – and we work daily to enrich the Instagram timeline by sharing any hidden corner of this land, strictly in English, to communicate with the foreign public”.
“We believe we have become an important point of reference for tourists who are interested in traveling and discovering Chianti – they underline – so much so that we receive many questions and requests for information from many foreign users. We believe that such an important territory, full of history and wonderful places you need a marketing project that allows you to get to know it even more”.
“We have published this video – they add – to help the territory. We believe that having a large enough “fanbase” it is our moral duty to speak with foreign countries to help us share even one photo that portrays the our land. This helps us because even a simple sharing can contribute to never forget Chianti and the importance of tourism, the core business of the whole area”.
“Staying in touch with foreign countries – they conclude – allows us to never lose contiguity with other nations and invite them to come to us, help our businesses, when everything is over. Our land lives on tourism, that’s why we have need to communicate, communicate a lot, so that when everything is over local activities can start again stronger than ever”.