Articolo disponibile anche in: Italian
36 million bottles exported to more than 130 countries every year, produced by more than 350 wineries that, through their daily commitment, safeguard the first wine area in the world.
Chianti Classico has a lot to tell. In an increasingly globalized market, its uniqueness represents one of the most beautiful Italian stories of all the times. For this reason, it needs its standard bearers.
Since almost a century, the Consorzio Vino Chianti Classico has been committed in safeguarding and promoting the wines under the Gallo Nero brand and, for this reason it nominated during the Chianti Classico Collection its first “honorary” ambassadors, five professionals and opinion leaders of the national and international wine industry who, through their commitment, have contributed, especially during the last year, to develop and promote the Gallo Nero wines all over the world.
Massimo Castellani (manager AIS Florence, Italy), Jeffrey Porter (Beverage Director, Batali & Bastianich group), Michaela Morris (wine writer and educator, certified Italian wine expert), Michael Godel (wine educator, editor of WineAlign) and Isao Miyajima (Japanese journalist, wine and food expert).
The award given at the Stazione Leopolda is part of the project “Chianti Classico Ambassador” whose aim is to create a network of Gallo Nero Ambassadors of its main markets, launched by the Consorzio during the first stop in Canada where, during 2017, the Ambassadors of the provinces of Ontario, Québec and British Columbia were nominated. In this case, “honorary” candidates had to prove their knowledge of the appellation in a real contest.
“Every year, by controlling the international wine markets we realized how much the expert and qualified audience know and love our wines” says Sergio Zingarelli, the president of the Consorzio Vino Chianti Classico.
“We wanted – ha adds – to pay homage to these professionals and, at the same time, let them fly high the Gallo Nero flag in their own markets through a project especially intended for them, hoping the Ambassador team grows in the upcoming years”.
The Consorzio, always from the Stazione Leopolda, revealed the new stop of the project in 2018 that will elect the Chianti Classico Ambassador in its first market, the USA. As already happened in Canada, the contest will be open to wine journalists, wine educators in cooking/wine schools, sommeliers, wine managers in HoReCa channels, specialized communication agencies and wine training centres.
The American contest will be held in June in Chicago. But only the best five candidates will access there after passing a severe admission test during the previous weeks. Experts and professionals overseas can get further information on www.chianticlassico.com.