Articolo disponibile anche in: Italian
The East is discovering more and more the Chianti Eco-marathon, the sport event that includes two days of competitive and not competitive moments that will celebrate its 10th edition on 15th and 16th of october in Castelnuovo Berardenga (Siena).
It has provoked great interest and participation during the presentation to the recent expo in Tokyo Marathon, one of the 6 Major Marathon together with Londra, Boston, Berlino, Chicago and New York. The more than 100,000 visitors, of which 36 thousand runners, they have had the opportunity to visit the information stand realized thanks to the project “We run Italy” and thanks to the cooperation with Venice anf Florence marathons.
An extraordinary synergy, for the first time in Italy three different and important companies have joined forces by setting up a large promotional strategy in order to work ever more in new markets. Enchanting routes, scenic territory, delicious typical products: these are the characteristics that have attracted many visitors at the promotional point and that are at the same time an opportunity and a challenge to make grow more and more an already international event.
An initiative on which the Eco-marathon Organizing Committee has invested heavily, with the belief that an event like the one planned in autumn in the extraordinary scenery of the Chianti might be able to spurred the participation at international level as well. And it may attract in particular Japanese people, to which the market surveys give a particular interest for Italy: come to Italy at least once in life, especially for the female population, it is a widespread desire.
Just the Eco-marathon could be a good moment to come! The news of this edition will be represented by the departure point from the Brolio Castle for the 42km competitive run in honor of the celabration for the 300years of Chianti Classico Consortium Wine Association.
Also in program the 21km long “Chianti Classico Trail” and the 14km long “Trail del Luca” that will start respectively from Castelnuovo Berardenga and San Gusmè. For all runners and not professional runners there will be possible to participate in some non-competitive events as well as the 8km long “Walking through cellars” (october the 15th) , the 10km long “Eco-walk” (october the 16th) and the 11km long “Arceno Nordic Walking” (october the 15th).
For registration and information: www.ecomaratonadelchianti.it (in the website it is available the complete report of the experience in Tokio) and the possibility to receive the periodic newsletter of the Organizing Committee and download the program 2016.